MS in Marketing
The MS program in Marketing Management seeks to train students to develop and implement marketing strategic plans and programs. To meet this objective, students must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of marketing strategy planning and development, with particular emphasis on middle-level strategic management issues (product development and management, pricing, promotion, sales, distribution and logistics); and (3) quantitative support available for strategic marketing planning.
Furthermore, students must demonstrate proficiency in the written and oral communication of plans and programs. The Temple program is appropriate for students who wish to work in strategic marketing planning and related areas (sales management, brand management, product/product line management, and so on), either for a large scale corporation, a small business, a startup company, or an agency or consulting house.
The MS in Marketing Research is a research degree. The objective is to train students to do independent research in any facet of the practice of Marketing. To meet this objective, students must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of research methodology with particular emphasis on sampling, survey construction, theory of measurement and various approaches to collecting data; and (3) quantitative analysis and interpretation.
Furthermore, students must demonstrate proficiency in the written and oral communication of results. The Temple program is appropriate for students who wish to develop their own research practice or who aspire to manage large scale research projects.
There are three possible tracks in the Master of Science in Marketing Program. Students in all three tracks take the foundation courses. These courses may be waived by the Program advisor based on appropriate past coursework.
Business Core Courses
- ACCT 5001 - Financial and Managerial Accounting
- ECON 8001 - Managerial Economics
- FIN 5001 - Financial Analysis and Strategy
- MKTG 5001 - Creating and Managing Customer Value
- MSOM 5001 - Managing Business Processes
- STAT 5001 - Quantitative Methods for Business
Students in all three tracks also complete a Field Research Project:
- Field Research Project (3 credits)
- Communication Track
- Management Track
- Research Track
Total credits for MS in Marketing is 30 to 48 depending on prerequisites.
Advisor
Dr. James Hunt
Tel: (215) 204-1620
E-mail: james.hunt@temple.edu