The Fox School of Business and Management

Registration information coming soon!

Speakers

Gail T. Cooperman

Over the past 30 years, Gail Cooperman has crafted a results-oriented blend of corporate marketing management and advertising agency experience. As a professional marketer, Gail has fine-tuned problem definition by drilling down to the objectives and desired outcomes of each situation. Gail's uncommon depth of experience in both strategic marketing and implementation greatly contributes to her leadership, vision and creativity.

In recent years, Gail has lead the development and implementation of several integrated marketing programs targeted to hundreds of thousands of consumers with the goal of changing their behavior. The programs utilized traditional and interactive advertising mediums and were measurable from monthly, daily and hourly behavior, source of change driver, creative strategy, and venue. Budgets have been carefully monitored and ROI has exceeded defined goals.

A serial entrepreneur, Gail created two successful ventures in 1981: Tarlow Marketing Inc., and Video Marketing Enterprises. She later joined Booth Bay as a partner in 1997, where she spearheaded new business development strategies and maintained involvement in the development and growth of client programs. Prior to joining Booth Bay as partner, Gail built, staffed and managed the marketing department and all related initiatives for ATX Telecommunications Services. At Independence Blue Cross (IBC) Gail established the Wellness Department that provided health education to thousands of corporate accounts, family healthcare decision makers and the community.

Gail holds a B.S. in Marketing and Psychology from University of Delaware. She is also a certified Executive Graduate of the Business Volunteers for the Arts through the Greater Philadelphia Chamber of Commerce. Further, Gail is an active member of the Outreach Committee of the Women’s Investment Network, the Whole Brain Creative Technology Group, and the Eastern Technology Council. She is also a past member of the Board for the Philadelphia Chapter of March of Dimes, and the Whitemarsh Community Center. Gail has also served as an active fund raiser for the American Heart Association and a member of the Philadelphia Direct Marketing Association, and the Philadelphia Ad Club.


Kim A. Rowe

Kim Rowe, one of the founding partners of Agentive, has been an independent marketing and sales consultant to the medical and pharmaceutical industries since 1993. Her assignments include business plans and market plans; primary market research; new product introductions; market segment investigations; and competitive analyses. Examples include developing a strategic plan for a biotech company interested in entering the chronic wound care market, conducting a managed care market investigation for a medical device company entering the hearing market, and conducting research that allowed a major brachytherapy company to address a strategic weakness before it was exploited by the competition.

While in Marketing at ConvaTec, a Bristol-Myers Squibb company, Kim developed and implemented a strategic plan that successfully introduced one of ConvaTec’s key products to an indication they had been previously unable to penetrate. She also led an interdisciplinary project team to an on-time launch of four new products in six months, managing the process from licensing through introduction to the sales force.

At C.R. Bard, Kim held a variety of sales and marketing positions of increasing responsibility in sales and marketing, where she managed a $20 million product line. She earned the National Territory Builder award for the greatest sales increase in the company and was a consistent sales force leader in percent of sales forecast achieved.

Kim is board member of the Health Care Businesswomen’s Association and an active member of the New Jersey Association of Women Business Owners (NJAWBO). She is on the Board of Directors of the Montgomery Friends of Open Space, and is one of the founders of the farmers market in Montgomery Township, NJ.

Christina Pagano

Christina Pagano is president of Pagano & Company Public Relations, a strategic communications and business development firm in New York City. Founded in 1989, Pagano & Company has worked with a variety of Fortune 500, professional services firms and consumer healthcare companies to create and implement effective public relations and marketing programs that enhance the visibility of a company, a product or an idea.

Before launching her own business, Christina spent more than a decade handling communications for large, publicly-held companies in the chemical and manufacturing sector. Her roots in the chemical industry have given her the ability to easily understand and develop communications for complex research and technical topics. Christina began her career at SCM Corporation, a $2 billion diversified manufacturer of chemical, food, and home electronic products. There, she was manager of information services, responsible for all internal communications and consumer and employee information programs.

Just prior to establishing Pagano & Company, Christina spent seven years with AlliedSignal Inc. (now Honeywell), the $14 billion diversified manufacturer of chemicals, aerospace and automotive components. There she held several positions, including head of the media relations function during a period of intense merger and acquisition activity, and director of public affairs for the corporation’s $1.2 billion electronics business.

Christina graduated cum laude from Douglass College with a bachelor of science degree in journalism and received a master’s degree in English from the University of Virginia. She is a member and President of Women Executives in Public Relations (WEPR).


Joel F. Smith, Moderator

Joel Smith has over 30 years of experience in product and process development in the textile, paper, industrial equipment, industrial and commercial electronics, and machine design industries. Joel is currently a principal and co-founder of THE PEOPLE SOURCE GROUP (TPSG), a generalist consulting firm. He has held director and vice president of engineering positions for small to medium sized companies and general management positions for start-ups and Fortune 500 companies. Prior to founding TPSG, he was general manager of HITEK, a start-up manufacturing subsidiary of Sarnoff Corporation. He has run business units for FMC, was involved in the turnaround of The Delp Corporation, and was VP of Engineering for The Synthetics Group. Joel has led, managed and coached financial, marketing, operations and technical professionals for over 20 years.

Joel holds a Bachelor Degree in Mechanical Engineering from the Towne School of Engineering, University of Pennsylvania. He has taken numerous advanced courses in management and business. Joel is the Vice-Chair of the Small Business Board and serves on the Board of Directors of the Greater Philadelphia Chamber of Commerce, serves on the Steering Committee of Mid-Atlantic Diamond Ventures of Temple University, is founding board and advisory board member of BioStrategy Partners, and a founding member of the University of Pennsylvania Center of Organizational Dynamics. He served the Innovation Philadelphia Chemical Industry Molecular Valley Convergence Center implementation team.