Dr. Eric Eisenstein
Assistant Professor
Marketing and Supply Chain Management (MSCM)
Dr. Eric Eisenstein has been appointed as an Assistant Professor of Marketing, after having served as an assistant professor at Cornell University. Dr. Eisenstein received his PHD from The Wharton School at the University of Pennsylvania. Dr. Eisenstein has worked in both marketing and management consulting firms, like Mercer among others. His primary research interests include managerial and consumer decision-making, decision support systems, decision aids, debiasing methods, and learning and the development of expertise. Dr. Eisenstein has published in the Journal of Marketing Research, Journal of Consumer Research, Handbook of Consumer Psychology, Handbook of Marketing, Consumer Learning and Expertise, and Advances in Consumer Research. He also has a forthcoming article in the Journal of Business Research. Dr. Eisenstein has presented at many prestigious conferences. Dr. Eisenstein was awarded the Faculty Innovation in Teaching Grant three times consecutively at Cornell University.
