STAT 2522 - SURVEY DESIGN AND SAMPLING
Instructor: Pallavi Chitturi
Fall 2010 MWF 11:00-11:50
Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Large companies need to measure the attitudes of their employees. The best way to find this information is to conduct a survey. Surveys are the most common marketing research method. They are used for structured interviews, written surveys, email, and internet surveys.
But how can asking just a few hundred people tell us much about the entire population? And how do they select the respondents?! It turns out that there are many ways to select a good sample. In this course you will learn the practical aspects of survey design and the criteria of a good sample design. The course emphasizes applications and includes sampling principles, questionnaire construction, and response problems.
Examples of surveys discussed in class include the Bureau of Labor Statistics surveys such as the Consumer Price Index survey and Current Population Survey, Gallup polls, Nielsen television ratings, and Nielsen retail index. (Pre-requisite: C or better in Stat 2103, Stat 2101, or Stat 2102).