About Us
The Temple University Department of Marketing and Supply Chain Management is committed to providing excellent teaching for its undergraduate and graduate students; scholarly research to advance the field of marketing; and, service to the local, national and international business and professional communities.
Temple’s Marketing & Supply Chain Management Department offers programs at the Undergraduate, Masters, and Ph.D. levels.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.To be successful, organizations must create, deliver, and communicate customer value more effectively than their competitors do. Supply Chain Management is the study of all of the activities involved in sourcing, procurement, conversion, and logistics management. It also includes the crucial components of coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, supply chain management and marketing integrates supply and demand management within and across companies.
Marketing & Supply Chain Management concepts provide valuable insights into the various exchange processes involved in consumer, business-to-business, and non-profit settings, around the globe.
Richard Lancioni, Department Chair,
Department of Marketing and Supply
Chain Management
Office: Alter Hall 516
215-204-8885
richard.lancioni@temple.edu
Marketing and Supply Chain Management are together one of the most important
business areas in the economy. Companies of all sizes must develop effective
marketing and supply chain strategies to reach the customers who will
buy their products and services. To develop a successful marketing and
supply chain strategy, an individual must understand how to develop new
products, create effective promotional programs, price the products,
and distribute them to customers in domestic and international markets.
The goals of the marketing and supply chain curriculum are to enable
students to develop occupationally-viable skills and to pursue careers
in marketing and supply chain management.
Students are taught in quantitative methods and the behavioral sciences
to solve marketing & supply chain problems. Methods of instruction may range from
programmed learning for simple vocabulary and concept formation to team participation
in systems simulations. Class projects are sometimes conducted in cooperation
with business and government organizations.
Marketing & Supply Chain Management majors have career choices in several
fields, including:
- Advertising and advertising management
- Supply Chain Management
- Transportation Management
- Sales and sales management
- International Marketing
- Marketing Research
- Marketing Management
- Logistics management
- Careers in local, state, and federal governments
- Non-profit organizations such as hospitals and universities
- Direct marketing
- Public relations
- Customer service
- Wholesaling
- Retailing
Marketing & Supply Chain Management majors are encouraged to become involved in the American Marketing Association (AMA) and the Council of Supply Chain Management Professionals (CSCMP). These student professional organizations offer students the opportunity to meet business leaders in marketing & supply chain management; the group also hosts regular meetings and career development programs. The American Marketing Association and the CSCMP are open to all majors.
For more information, please see the
AMA web site at http://sbm.temple.edu/org/ama.htm and
contact
Professor Mary Conran
mconran@temple.edu
215-204-8152 .
For more information on the Council of Supply Chain Management Professionals
at CSCMP.org and contact
Professor Richard Lancioni
lancioni@temple.edu.