Research Seminar Series
2008-2009
B2B Networks and Exchanges
Raj Grewal
Penn State University
April 20, 2000, 11:30-1
505 Alter Hall
Transformational Consumer Experiences: Identification Formation and the Reconfiguration of Consumer Choice
Melea Press
University of Wyoming
March 27, 2009, 11:30-1
505 Alter Hall
Recall of Affective Advertisements: A Part-List Cuing Approach
Meryl Gardner
University of Delaware
March 6, 2009, 11:30-1
318 Speakman Hall
Evaluating SBU Heterogeneity: Comparing the Miles and Snow Strategic Framework Against Alternative Quantitative Modeling Approaches
Anthony DiBenedetto
Temple University
February 27, 2009, 11:30-1
318 Speakman Hall
Marketing Faculty Research Roundtable
Temple Marketing Faculty
February 13, 2009, 11:30-1
505 Alter Hall
The Effects of Offshore Outsourcing on Brand Equity
Ke Li
Temple University doctoral student
December 12, 2008
318 Speakman Hall
Children’s Preferences of Package Shape
Dan Zhang
Temple University doctoral student
December 5, 2008, 11:30-1
318 Speakman Hall
Doctoral Student Research Roundtable
Temple Marketing doctoral students
September 13, 2008. 3:30-4:30
318 Speakman Hall
Contrasting Effects of Knowledge upon Learning in New Product Development
Kwong Chan
University of Massachusetts at Amherst
September 5, 2008, 11:30-1
318 Speakman Hall
2007-2008
Choice Deferral and Regret Release: The Role of Promotion Comparability
Michael Tsiros
University of Miami
April 11, 2008, 11:30-1
318 Speakman Hall
Marketing Research Roundtable
Faculty and Doctoral students
March 28, 2008, 11:30-1
318 Speakman Hall
Seeking Solutions to the Fund Assortment Problem in Defined Contribution Plans
Maureen (Mimi) Morrin
Rutgers University
March 21, 2008, 11:30-1
318 Speakman Hall
The Interaction between New Information and Existing Knowledge in New Product Development
Kwong Chan
University of Massachusetts-Amherst
February 22, 2008, 11:30-1
318 Speakman Hall
Brandscape Bundling: The Effects of Brand Alliances in the Service Space
Rob Kwortnik
Cornell University
February 19, 2008, 11:30-1
318 Speakman Hall
Marketing Initiatives, Expected Cash Flows and Shareholders' Wealth
Neeraj Bharadwaj
University of Chicago
November 9, 2007
Modeling the Diffusion of Innovations Through Social Networks
Arvind Rangaswamy
Pennsylvania State University
November 2, 2007
Responses of Word of Mouth to Changes in Satisfaction/Dissatisfaction and Involvement
Terence A. Oliva
Temple University
August 31, 2007
2006-2007
Online Consumer Behavior
Carol Kaufman-Scarborough
Rutgers University
April 13, 2007, 11:45-12:45
318 Speakman
How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?
Lisa Bolton
Wharton School, University of Pennsylvania
April 6, 2007, 11:45-12:45
318 Speakman
Marketing Research Roundtable
Faculty and doctoral students
February 23, 2007, 11:45-12:45
318 Speakman
The Interpretation of Price Discounts
Meg Meloy
Pennsylvania State University
February 2, 2007
Ambidextrous Organizations and Performance: The Mediating Effect of Functional Implementation
Matthew Sarkees
University of Pittsburgh
January 29, 2007 11:45 - 12:45
394 Speakman Hall
Finding the Perfect Imperfect Analogy: Persuading a Novice about a Really New Product
Ellen Thomas
Temple University doctoral candidate
December 8, 2006, 11:30-12:30
318 Speakman Hall
Inference Making in Consumer Decisions: An Adaptation to Health Care Services
Suzanne Makarem
Temple University doctoral candidate
November 17, 2006, 11:30-12:30
318 Speakman Hall
Is the Marketing Function Necessary? The Influence of Intangible Capital Embodied by Functional Personnel on Returns on Marketing and Firm Performance
David Griffith
Michigan State University
October 20, 2006
318 Speakman Hall
Why My Mother Never Threw Anything Out: Consumer Reactions to Product Freshness
Sankar Sen
Baruch University
October 13, 2006
318 Speakman Hall
Online Consumer Behavior
Michael Solomon
Auburn University and St. Joseph’s University
September 15, 2006
318 Speakman Hall
2005-2006
Asian Brand Strategy
Martin Roll
CEIBS, Shanghai
April 10, 2006
The Financial Impact of Customer Satisfaction
Vikas Mittal
University of Pittsburgh
March 24, 2005
A Meditation on Mediation
Dawn Iacobucci
Wharton School, University of Pennsylvania
January 27, 2005
Rigor and Relevance: A Perspective on Advertising Research
Robert Woodard
Co-editor, Journal of Advertising Research and VP Campbell Soup
December 2, 2005
Mindless Eating: Some Hidden Persuaders that Make us Lose and Gain Weight
Brian Wansink
Cornell University
November 11, 2005
Effect of Variety Seeking Behavior and Type of Innovation on the Rate of Innovation Trial
Alex Stein
Temple University doctoral candidate
October 21, 2005
Temple Marketing Faculty Research Roundtable
September 23, 2005
2004 - 2005
Two-Stage Partial Observability Models of Innovation Adoption
Christophe Van den Bulte
University of Pennsylvania
Jan. 28, 2005 11:30am - 1:00pm
318 Speakman
Highlights of Current Marketing Research
Temple Marketing Faculty
Research Roundtable
Nov. 12, 2004 11:30am - 1:00pm
394 Speakman
Investigating Substance-Use Prevention Messages: A Psycholinguistic Perspective
Stewart Shapiro
University of Delaware
Oct. 27, 2004 11:30am - 1:00pm
318 Speakman
2003 - 2004
Hedonic vs. Functional Tradeoffs in Product Design: Emotional and Behavioral Consequences
Ravi Chitturi
Lehigh University
March 31, 2004 11:30am - 1:00pm
318 Speakman
“Incentives: Handle with Care”
Margaret “Meg” Meloy
Pennsylvania State University
March 5, 2004 11:30am - 1:00pm
318 Speakman
Data Mining Approach for Predicting Customers’ Life Time Value in the Automotive Industry
Jacob Zahavi
Tel Aviv University
Feb.10, 2004 11:30am - 1:00pm
318 Speakman
Performance, Creativity and Empowerment Dynamics for Front Line Employees in Service Organizations
Jagdip Singh
Case Western Reserve University
Oct. 31, 2003 11:30am - 1:00pm
318 Speakman
MSI as a Resource for Creating Value for CEOs: Customers, Employees, and Owners
H. Paul Root
Marketing Science Institute
Oct. 24, 2003 11:30am - 1:00pm
318 Speakman
Learning from Chinese and U.S. High Performing Firms
Scott Hoenig
Fordham University
Sept. 12, 2003 11:30am - 1:00pm
318 Speakman
2002 - 2003
Customer Portfolio Engineering - A Toolkit for Relationship Marketing
Ram Gopalan
India Institute of Technology (IIT) Chennai
Friday, July
11, 2003
11:30 a.m. to 1 p.m.
Carzo Conference Room, 318 Speakman Hall
Consumer Loyalty Assessment Post-service Recovery: The Moderating Roles of Compensation, Stability and Locus of Control
Dhruv Grewal
Babson College
March 21, 2003 11:30am - 1:00pm
318 Speakman
Cross-Sector Partnerships: The Effects of Corporate Reputation, Involvement and Fit
Sankar Sen
Baruch College
Feb. 21, 2003 11:30am - 1:00pm
318 Speakman
Research in the Entertainment Industry: An Overview
Jehoshua Eliashberg
University of Pennsylvania
Nov. 22, 2002 11:30am - 1:00pm
318 Speakman
Trends in Branding in Europe
Thomas Foscht
University of Graz , Austria
Nov. 18, 2002 11:30am - 1:00pm
318 Speakman
Modeling a Contingency Framework of Strategic Choice Involving Strategic Types, Firm Capabilities, and Environmental Uncertainty
Indrajit “Jay” Sinha
Temple University
September 2002 11:30am - 1:00pm
318 Speakman
2001 - 2002
Which Leads to Purchases? Dynamic Conversion Behavior at e-Commerce Sites
Peter S. Fader
University of Pennsylvania
April 5, 2002 11:30am - 1:00pm
318 Speakman
Ethnicity and Acculturation in Consumer Purchase Decisions: The Hispanic Consumer and the U.S. DIY Paint Segment
Denise Ogden
Temple University
March 1, 2002 11:30am - 1:00pm
318 Speakman
The Company-Cause-Customer ‘Fit’ in Cause-Related Marketing: A Social Identity Theory Perspective
Shruti Gupta & Julie Pirsch
Temple University
February 8, 2002
Cooperative Advertising and Heterogeneous Channel Coordination: An Analysis of Cooperative Advertising in the PC Industry
Ramesh Arjunji
Temple University
November 30, 2001