Student Resources
American Marketing Association
Business-To-Business:
- Ad Age Business Marketing Online
- B to B Online
- How to use web stats to improve your website
- Business Marketing Association
- REED’s B to B
- Institute for the Study of Business Management
- Business and Industry Census Information
- SIC and NAISC Codes
- Thomas Register
- What is a PLANOGRAM?
Services Marketing:
Marketing Research:
- Council of American Survey Research Association
- Marketing Research Directory
- Marketing Research Association
- Qualitative Research Association
- What’s YOUR VALS?
e-Commerce Marketing:
- Advertising Age's NetMarketing Online
- ClickZ Network One-To-One Web Marketing
- Welcome to Ariba
- Business 2.0
- CybeRetail Shopping Complex
- Education and Software for Relationship Marketing
- ecBuilder - - Bringing e-commerce to small business
- E-commerce Reference Guide
- E-Business
- E-Commerce Times
- E-Commerce and Web Marketing
- eMarketer
- Harris InfoSource - Information Products to Grow Your Sales
- History of the Internet and Web
- Iconocast_ Market Intelligence for Intelligent Marketers
- The Institute for Interactive and Direct Marketing
- Internetnews
- ShopZone Pro Web Builder
- POSitive Software Company Home Page
- Right Point
Marketing Strategy:
- Business Planning Consultants - Planning Template
- Business Plans
- How to use and interpret Perceptual Maps
- Culture Sites
- Guerrilla Marketing
- Cultural Etiquette
- Are you a Marketing Genius?
Advertising:
- Advertising’s Hall-of-Fame
- Time Magazine’s BEST/WORST 2009 Super Bowl Ads
- The Persuaders (a PBS Documentary on Marketing)
- The Merchants of Cool (A PBS Documentary on Marketing and Marketing Research)
- Interested in Radio?
- Advertising in Cinemas
- What’s a Story Board?
- Extensive Advertising Sites
- Advertising Age
- Advertisers with Web Sites
- Advertising Law Internet Site
- Advertising Media Internet Site
- Advertising and Media Directory
- Advertising Research
- Internet Advertising Bureau
- Parrot Communications
- Standard Rate and Data Service
Product Strategy:
Direct Marketing:
- How to Add Power to your website
- Database Marketing
- Direct Magazine
- Direct Internet Marketing
- Direct Marketing Association
- Direct Marketing News
- Direct Marketing Research Database
- Sponsorship Opportunities
- Mailing List Directory
- MyPoints
- National Mail Order Association
- Target Market Direct Marketing Magazine
- Telemarketing Association
- EDPA - Trade Show Marketing
- Trade Show Central
- Mobile Marketing Association
- Become a Bzzz agent
Marketing Specific:
- American Demographics
- Idea Site for Business
- Learn from Product Failures
- The Economist
- The Thomas Register
Retailing Management:
- Power Retailing
- Franchise Handbook
- International Franchising Association
- Great Source for Retailing Trade Associations, Publications, Factoids
- National Retailing Federation
- Internet Retailer
Personal Selling and Sales Management:
- Institute for Supply Managers
- Professional Sales Association
- Another Professional Sales Association
- Sales Doctors Magazine for Selling Professionals
- Sales and Marketing Executives International
- Sales and Marketing Management Magazine
- Sales Leads USA
- Sales Marketing Network
- Sales Management
Search Business and Residential Phone Numbers and Addresses:
- BigBook Yellow Pages
- USA Data
- Database America
- 411 Business Directory
- General Search Site With Categories
- General Business Reference and Multiple Directories
- Information White Pages
- InfoSpace
- Switchboard
- Yellow Pages
- World-Wide Yellow Pages
General Reference Information:
- Business Resource Center
- Business Research in Information and Technology
- Fallacies - Logical Landmines
- Government: Bureau of Labor Statistics
- Government: Business Advisor
- Government: Census Bureau
- Government: Federal Trade Commission
- Government: International Trade Association
- Government: U.S. Government Information Sources
- Government: LEGI-SLATE
- Government: U.S. Library of Congress
- Government: Small Business Administration Home Page
- STAT-USA/Internet Sources for Business
- Home Office Association
- Links to Various Industries
Search Engines:
- EXCITE: Usenet news and Classifieds
- HOTBOT: Web and Usenet content
- LYCOS: General Web Content, sounds, pictures
- WEBCRAWLER: Web Content
- Yahoo Business and Economics Links
Major News Service:
- Business Week
- CNN
- Financial Times
- Forbes
- Los Angeles Times
- MSNBC
- New York Times
- Philadelphia Inquirer
- USA Today
- US News
- Washington Post
Marketing Associations and Organizations:
- Business-to-Business Online
- American Marketing Association
- Association for Consumer Research
- Council of Logistics Managers
- Direct Marketing Association
- Philadelphia Chapter Direct Marketing Association
- Marketing Research Association
- Philadelphia Chapter of the MRA
- National Mail Order Association
- Product Development & Management Association
- Qualitative Research Consultants
Examples of Retail Websites:
- As Seen On TV
- Automotive: Buy a car on the internet
- Automotive: Check Out Information Regarding Different Auto Makes & Models
- Automotive: Identify You Local Car Dealer
- Books: Order Books on the Net
- CD's, Video Tapes, Games: Order CD's on the Net
- Computers: Buy a Computer on the Web
- Cooking: Mama's Dining Room
- Entertainment: Moview, News, Gossip and Previews
- Specialty Malls
- General Malls
- Regional Malls
- Mall: Spectra Net Web Mall
- Travel: Make Travel Arrangement on the Web
- Travel: Awesome Travel Planner
Geographic Information Systems:
- GIS Maping Pages - The Right Site
- GIS by Zip Code
- GIS Maping Pages
- GIS - Information Now
- MapInfo Map Database Software
- Map Quest
- Scan/US
- The GeoBusiness Association
- The Vicinity Home Page
- Zillow