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MS in Marketing Management

Program Overview

The M.S. program in Marketing Management seeks to train students to develop and implement marketing strategic plans and programs. To meet this objective, students must develop an understanding of:

  • The practice of marketing management and the role of marketing in the firm
  • Principles of marketing strategy planning and development, with particular emphasis on middle-level strategic management issues (product development and management, pricing, promotion, sales, distribution and logistics)
  • Quantitative support available for strategic marketing planning.

Furthermore, students must demonstrate proficiency in the written and oral communication of plans and programs. The Temple program is appropriate for students who wish to work in strategic marketing planning and related areas (sales management, brand management, product/product line management, and so on), either for a large scale corporation, a small business, a startup company, or an agency or consulting house.

Admission

  • The applicant's grades should place him or her at the top of the program from which he or she graduated.
  • Excellent GMAT and TOEFL scores are expected. While test scores are only one factor considered in the admission process, candidates should be aware that GMAT test scores above the 60th percentile on the verbal and the quantitative portions are necessary to gain consideration for admission. TOEFL scores above 600 are required for foreign students. These criteria represent necessary but not sufficient conditions for admission into the program.
  • Professional experience indicating outstanding potential will be considered in the admission process. The applicant must document such experience in sufficient detail to be evaluated.

General Statement of Requirements

Residency

The department recommends that students attend the program on a full-time basis and take three courses per semester. Under this option, the student can conceivably complete the program in one year. Where this is not possible, we recommend that candidates take two courses a semester to achieve a minimum level of intensity in the student's studies to ensure an appropriate level of comprehension. Otherwise, candidates may take one course per semester, however, this option will require a minimum of ten semesters to complete the program

Basic Proficiencies (Core Curriculum)

The marketing strategy planning process is a systemic approach for developing and coordinating marketing decisions. As such, marketing planning and strategy development are components within a larger decision making system. Our philosophy is that basic competence in the area of marketing planning and strategy be developed within the larger decision making context. Therefore, the student must meet with the departmental M.S. advisor to determine which of the following proficiencies in the core business curriculum must be satisfied.

  • ACCT 5001 - Financial and Managerial Accounting
  • ECON 8001 - Managerial Economics
  • FIN 5001 - Financial Analysis and Strategy
  • MKTG 5001 - Creating and Managing Customer Value
  • MSOM 5001 - Managing Business Processes
  • STAT 5001 - Quantitative Methods for Business

Minimum proficiencies in the above courses are established by maintaining a B average in this core curriculum. Students who have received an undergraduate degree in business from an AACSB accredited university may waive all or a portion of the courses in this core curriculum. Students will be advised at the time of admission whether proficiency deficiencies must be rectified.

Program Requirements

A portion of the academic requirements consists of a sequence of courses in the areas of marketing and related areas. The courses are identified as follows:

Marketing Requirements

  • Marketing 5101 Consumer and Buyer Behavior; or
  • Marketing 5102 Marketing Communications
  • Marketing 5103 Marketing Research
  • Marketing 5104 Marketing Strategy
  • Marketing 5502 International Marketing
  • Marketing 5105 Electronic Commerce

Related Discipline Requirements (Select three)

  • GSM 5101 Foundations of Strategic Management
  • GSM 5103 Management of Technology and Innovation
  • GSM 5501 Operations of the Multinational Firm
  • GSM 55105 Industry Competitive Analysis
  • BA 505 Entrepreneurship
  • Finance 5104 Asset Management
  • BA 950 Policy Formulation and Administration

Selected courses that demonstrably fit the student's program of study may be considered in place of the options listed above. Additionally, the Marketing Department faculty requires that each M.S. student write and present a thesis that entails the development of a full marketing business plan (3 credit hours).

For more information about this program visit the Fox School Graduate Programs website.

 

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