1st of the Alter Hall Signs
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Last week the first of four signs that will idenify Alter Hall was completed on the 13th and Montgomery side of the building. Here you see a student walking from the “Alter” end of the sign to the “Business” end of what has been described as a “bench,” with the letters forming the back of the bench. The sign reads ALTER HALL FOX SCHOOL OF BUSINESS. In spring grass will be planted between the bench and the building.
John DeAngelo
March 5th, 2009 at 1:55 pm
Does anyone know what font that is?
March 5th, 2009 at 10:29 pm
Arial Black
March 6th, 2009 at 10:42 am
So why was the logo made in such an ugly neo-grotesque sans serif font? There are literally thousands of them to choose from, such as Myriad Pro, Avenir, Frutiger, Gill Sans, and others.
March 7th, 2009 at 10:59 am
Ryan,
As they say … beauty is on the eye of the beholder. Generally speaking sans serif type faces are easier to read, and therefore better suited to quick-read situations. Also, the architects must have thought the direct, business like look of arial was better suited to their design.
March 17th, 2009 at 3:55 pm
I think the new sign is ghetto fabulous, I bet this was the designers intention.